Pricilla Marimo is an applied economist with vast research experience in various socio-economic and gender related issues in agricultural development. She has more than 9 years’ research and field experience in developing countries namely Ethiopia, Nigeria, Uganda, Tanzania, and Zimbabwe. She has a PhD in Economics from the University of Exeter (UK), an MS in Agricultural and Applied Economics from Virginia Tech (USA) and a BS in Agricultural Economics from the University of Zimbabwe. Pricilla’s research interests include understanding socio-economic and gender related issues in agricultural development, particularly technology adoption and preferences; understanding human behaviour, choice, and decision-making processes; improving information dissemination and data use for various end users and use of behavioural insights in public policy.